Key Hospitality Industry Developments in September 2024
September was a significant month for the hospitality industry, marked by headlines that highlighted both challenges and opportunities. As hotel workers took to the picket lines, major brands announced ambitious expansion plans, and industry leaders gathered in Washington, D.C. to advocate for policies beneficial to the sector, the month was pivotal for hotels and resorts across the globe.
Thousands of Hotel Workers Strike
One of the defining stories of September was the widespread strike action involving thousands of hotel workers at major brands in various cities. This movement aimed to secure higher wages and reduced workloads for employees struggling with the rising cost of living. The hospitality industry has faced severe staffing shortages since the COVID-19 pandemic, leading to increased pressure on workers to meet demands.
“Workers aren’t making enough to support their families. Many can no longer afford to live in the cities that they welcome guests to. We won’t accept a ‘new normal’ where hotel companies profit by cutting their offerings to guests and abandoning their commitments to workers,” stated Gwen Mills, president of UNITE HERE International. This striking wave underscores the ongoing battle for fair compensation in the hospitality sector.
Major Brands Expand
Despite the disruptions caused by the strikes, several major hotel chains unveiled ambitious expansion plans in September. Hyatt, for instance, announced the upcoming opening of numerous properties across the United States, Mexico, and the Caribbean in the next year. Hilton also revealed plans for several notable openings and renovations, demonstrating the industry’s resilience and commitment to growth even amidst labor unrest.
These expansions are a positive sign for the hospitality sector, indicating a rebound and renewed interest in travel, as well as a commitment to enhancing guest experiences.
New Michelin Key Properties Revealed
In another exciting development, Michelin announced a “comprehensive refresh” of its hotel selection, unveiling the best stays for 2024. Five new hotels and resorts were inducted into Michelin’s prestigious Three Key club, including Sage Lodge in Montana, Amangiri in Utah, and Canyon Ranch Tucson in Arizona. Additionally, Austin, Texas, and Charleston, South Carolina, emerged as significant winners, collectively adding 15 new Key hotels to the list.
This recognition highlights the growing importance of quality accommodations and experiences in attracting travelers seeking exceptional hospitality.
Hotel Leaders Head to DC
September also saw the American Hotel & Lodging Association (AHLA) host its annual Hotels on the Hill fly-in event on Capitol Hill. Over 200 hoteliers and industry leaders from 36 states gathered to lobby for critical policies aimed at growing the industry and enhancing the guest experience.
Key legislative efforts included the bipartisan Hotel Fees Transparency Act and the Closing the Workforce Gap Act, which are designed to foster a more transparent and efficient hospitality sector. “From tax policies that promote small business growth to expanding the hotel workforce to challenging burdensome regulations, there’s no limit to what hoteliers can achieve when we’re united and speak with one voice,” stated AHLA Interim President & CEO Kevin Carey.
In summary, September 2024 was a month of both struggle and progress in the hospitality industry. As workers advocated for better wages and conditions, major brands announced exciting growth plans, and industry leaders united to push for essential policy changes. These developments signal a dynamic future for the hospitality sector as it adapts to current challenges while striving for excellence.