LaDonna Allen Joins Costa Cruises as North America Sales Chief

Costa Cruises has announced the appointment of LaDonna Allen as its new Head of Sales for North America. In her role, Allen will manage strategic and national accounts, charters, incentives, and field sales, collaborating closely with Costa’s business development managers to enhance the brand’s presence in the North American travel market.

Allen will report directly to Dario Rustico, General Manager for North & South America at Costa Cruises.

“We are excited to welcome LaDonna to the Costa team,” said Rustico. “Her extensive experience in the travel and cruise industries makes her a valuable addition as we work to deliver exceptional cruise experiences to American travelers.”

With 35 years in the travel industry, Allen brings a wealth of experience to Costa Cruises. She most recently served as Director of Travel Advisor Partnerships at NaviStone. Before that, she worked at Princess Cruises and Cunard for nearly a decade, holding roles such as National Account Manager and Business Development Manager. Allen’s career began in 1989 as a travel advisor, where she spent 18 years before transitioning to Princess Cruises.

“I am honored to join Costa Cruises and lead their sales efforts in North America,” Allen stated. “Costa’s Italian heritage and focus on innovative cruise experiences offer a unique opportunity. I am eager to collaborate with our team and travel partners to introduce more North American travelers to Costa’s distinctive Italian style and hospitality.”