Learn How to Sell Costa Rica as the Place to Refresh and Reenergize
A Gorgeously Green Country with a Philosophy of Wellness
Costa Rica has long been known as more than simply a great beach destination where divers, snorkelers, swimmers and surfers of all levels can find their perfect spot. It also attracts nature and wellness enthusiasts seeking to immerse themselves in the serenity and beauty of its rainforest and mountain regions. Meanwhile, the local people are eager to share their traditions and a way of life that has helped many in their communities achieve remarkable longevity. A travel advisor who can develop a deep understanding of this destination will certainly stand out in the eyes of clients who travel to get the most out of life. Read on to learn more about the essential riches of Costa Rica.
A Geographic Tapestry of Happy Outdoor Exploration
From its golden shores, playful waves and fish-filled waters to its mystical rainforests, simmering hot springs and majestic volcanoes, Costa Rica’s geography unfolds in a tapestry of places to explore — whether for inspiration, exhilaration, relaxation or a combination of all three.
Ecotourism Excellence
Roughly the size of West Virginia, this tiny Central American country contains 5 percent of the world’s biodiversity, much of which can be encountered in sustainable ways. Over a quarter of Costa Rica’s territory is protected for conservation, and, along its 800 miles of coastline, visitors will find a record-breaking number of Blue Flag-designated beaches — 118 all told, with a select group of five beaches earning top recognition for such features as cleanliness, safety, accessibility and commitment to improving the local environment.
Wondrous Wildlife
Visit any of Costa Rica’s 30 national parks, eight biological reserves and numerous wildlife refuges, and you will have an excellent chance of viewing a wide sampling of some of the country’s 500,000+ species. Among the most beloved creatures are sloths, anteaters, coati, tapirs, ocelots and jaguars, along with butterflies and feathery favorites such as scarlet macaws, hummingbirds and quetzals.
More Nature Immersion — Coffee and Thrills
In addition to wildlife-viewing and birdwatching, the country’s lush forests, mountains, volcanoes and plains lend themselves to such activities as farming and coffee-growing, with related tours for visitors. Meanwhile, adventurers can thrill to ziplining, mountain trekking, rock climbing and horseback riding — to name just a few activities! Tucked away in the rainforest are breathtaking waterfalls that tumble into natural pools for swimming, while elsewhere lakes and rivers await to be explored by paddle board, kayak or raft.
Beachy Bliss
The waters off Costa Rica are warm enough year-round for swimming and to enjoy a host of other water activities. Both Pacific and Caribbean coastlines offer inviting dive sites — primarily shipwrecks off the shores of the Pacific and coral communities in the Caribbean — and both boast excellent spots for surfing. One standout is Guanacaste’s Playa Hermosa, recently recognized as a World Surfing Reserve by the Save the Waves Coalition. Conditions on the Pacific are also ideal for windsurfing and kitesurfing.
La Pura Vida
Surrounded by such beauty, the people of Costa Rica make a point of slowing down to take it all in and enjoy the moment. This mindset translates into “La Pura Vida” (literally, “the pure life”), a lifestyle centered on nature, healthy food and strong connections with friends and family. Perhaps not surprisingly, Costa Rica has one of the world’s five original Blue Zones (located on the Nicoya Peninsula), where locals live longer than the global average.
A Source of Wellness
Costa Ricans want their guests to enjoy the restorative power of nature as they themselves do, and throughout the country you’ll find programs ranging from yoga classes to detox retreats to nature experiences like “forest baths” — all closely integrated with the environment. The country’s 200+ hot springs offer a nature-based solution to health issues like anxiety and stress, while its spas look to nature to bring innovation to their treatments, and typically rely on locally sourced products such as volcanic mud, coffee, tropical fruits and chocolate.
Food to Celebrate
Since public celebrations as well as get-togethers with friends and family are central to Costa Ricans’ way of life, food inevitably takes on a key role in society. And Costa Ricans make sure it’s both flavorful and healthy, using ingredients from nearby farms, orchards and the sea to prepare their snacks and meals. Each region has its specialties, whether it’s a spin on empanadas, tamales, ceviche, Gallo Pinto or Casado, or a concoction like the “Churchill” snow cone. Dishes in the eastern part of the country are inspired by Afro-Caribbean culture.
Immerse Yourself in Knowledge
There is so much more to learn about Costa Rica, from its cowboy culture to its indigenous communities, its art to it rural tourism offerings — as well as all the natural attractions found in each region, public festivals, UNESCO World Heritage sites, environmental initiatives and details such as accommodations and how to get around the country. The Costa Rica Specialist Program at Travel Agent Academy ensures that you’ll have not only a vast store of knowledge about Costa Rica’s attractions but also a deep appreciation of the people and their hospitality. Immerse yourself in this training and you will emerge an invaluable source for clients seeking a truly transformative travel experience!