Lindblad Expeditions and National Geographic Rebrand
Lindblad Expeditions and National Geographic are elevating their long-standing partnership with the launch of a new co-branded identity: National Geographic-Lindblad Expeditions. This exciting development comes as the two companies celebrate over 20 years of collaboration and formalize their commitment to work together until 2040 under a newly signed 17-year agreement.
Previously, the partnership was branded as “Lindblad Expeditions-National Geographic,” but the companies have strategically decided to flip the names to emphasize the recognition and prestige associated with National Geographic. “We made the strategic decision to lead with the power and name recognition of National Geographic, bolstered by Lindblad Expeditions’ rich heritage as the pioneers of modern expedition cruising,” explained Sven-Olof Lindblad, founder and CEO of Lindblad Expeditions. He added that this new branding aims to enhance consumer intent, search efficiency, and conversion rates, ultimately attracting more discerning travelers to their expanding fleet.
As part of this rebranding initiative, a newly redesigned consumer website, www.expeditions.com, has already launched. By the end of the year, the new identity and logo will be incorporated across all marketing channels owned by Lindblad Expeditions. Beginning in 2025, the updated branding will also be rolled out across the fleet of owned, leased, and chartered ships, creating a unified presence on the high seas.
To further promote the new co-brand, Lindblad Expeditions and National Geographic will kick off a major omnichannel consumer and trade marketing campaign early next year. This campaign is designed to enhance visibility and awareness of the brand, reinforcing their shared mission of exploration and conservation.
“Over the past two decades, National Geographic and Lindblad Expeditions have traveled the world together, united by a shared dedication to purposeful exploration,” stated Jill Tiefenthaler, CEO of the National Geographic Society. She emphasized that the refreshed National Geographic-Lindblad Expeditions co-branded identity marks the beginning of the next phase in their enduring partnership, with a focus on deep discovery and meaningful conservation efforts that inspire future generations of global changemakers.
As both companies move forward with this enhanced branding strategy, they remain committed to providing unique and transformative travel experiences that educate and inspire their guests. With a focus on responsible travel and exploration, the National Geographic-Lindblad Expeditions partnership aims to offer travelers unprecedented access to some of the world’s most incredible destinations while promoting sustainable practices and conservation efforts.
The updated co-branding not only reflects the evolution of their partnership but also positions Lindblad Expeditions and National Geographic as leaders in the expedition cruise market. With a strong focus on adventure and conservation, they are poised to attract a new generation of travelers eager to explore the wonders of our planet while making a positive impact.
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