Lufthansa Cargo and cargo.one strengthen digital air cargo booking journe

Lufthansa Cargo and cargo.one have launched a joint innovation that removes the requirement for freight forwarders to hold valid Air Waybill (AWB) stock before making an air cargo booking.

Cargo.one says Lufthansa Cargo is the first of cargo.one’s airline partners to facilitate Auto Assigned AWBs in bookings. As part of a seamless booking experience, cargo.one users can now book Lufthansa Cargo’s extensive global capacities with an automatically assigned AWB. This results in quicker booking times and fewer booking errors, driving new standards for airlines in customer-centric digital distribution.

The progression of an air cargo booking has previously relied on the manual allocation of an AWB number, a process designed to reflect the paperwork of the past. In the case of a freight forwarder running out of AWBs, according to cargo.one, the time needed to request these from an airline has prevented them booking – resulting in a loss of business.

Ashwin Bhat, Chief Commercial Officer of Lufthansa Cargo, said: “At Lufthansa Cargo we are committed to finding new ways to drive our digital user experience across all of our distribution channels. Launching automatic assignment of Air Waybills with cargo.one is exactly the type of feature that helps us to differentiate in our digital journey and deliver freight forwarders the best possible outcomes and enhance their experience with Lufthansa Cargo.”

Oliver T Neumann, Founder and Co-CEO of cargo.one, said: “Users love cargo.one because it’s super easy to use, accurate and simple. Removing the pesky copy-pasting of AWB numbers makes booking simpler, faster and removes a source of errors. A small improvement with a big impact on our forwarders’ daily work.”