Lufthansa Group Launches Discover Airlines: A Rebranding of Eurowings Discover
The Lufthansa Group’s leisure airline, previously known as Eurowings Discover, has unveiled its transformation into Discover Airlines (4Y), marking a significant milestone with a dynamic new brand identity. This rebranding initiative encompasses a name change and a visual makeover, signaling a fresh chapter for the airline as Germany’s leading leisure carrier under the Lufthansa Group umbrella. The new brand, Discover Airlines, embodies the joy and excitement of travel, inviting passengers to explore and rediscover the world’s most enchanting destinations.
The airline introduced the first Airbus A320, adorned with the new livery and registered as D-AIUR, at Frankfurt Airport (FRA), setting the stage for its inaugural passenger flight to Palma de Mallorca on September 6. This visual evolution is not just a name change but a comprehensive reimagining of the airline’s aesthetic, drawing inspiration from the serene blues of skies and oceans, complemented by sunny yellow accents, capturing the essence of holiday vistas.
Revitalizing Leisure Travel: Discover Airlines’ Bold Leap Forward
Under the revised brand identity, Discover Airlines aims to redefine its stature as the Lufthansa Group’s quintessential leisure airline in Germany. The rebrand reflects a commitment to quality, enjoyment, and convenience, positioning Discover Airlines as the go-to choice for travelers’ most valued vacation times. Bernd Bauer, CEO of Discover Airlines, highlights the airline’s rapid ascent to profitability and its ambitious plans for growth, emphasizing the brand’s evolution beyond its start-up phase towards a distinctive entity in premium leisure travel.
The rebranding retains recognizable elements, such as the lowercase “discover” with a dot, now enhanced with the addition of “Airlines” to further define its identity. This continuity, paired with new design features, underscores Discover Airlines’ autonomy while maintaining a strong connection to its Lufthansa Group lineage, evident in the “Member of Lufthansa Group” inscription on the aircraft fuselage.
Discover Airlines Unveils New Look and Expands Fleet
The rollout of the new brand identity commences with the redesigned Airbus A320, signaling a phased transition across digital platforms, airport signage, and onboard elements to align with the vibrant new image. In pursuit of sustainability, the airline will thoughtfully update cabin furnishings and crew uniforms to match the new branding, ensuring a comprehensive and eco-conscious brand experience.
Looking ahead, Discover Airlines plans to augment its fleet with additional Airbus A320s and an Airbus A330, enhancing its service offerings to leisure destinations from Munich and Frankfurt. The airline’s integration into the Lufthansa Group’s network, alongside partnerships with Air Canada (AC) and United Airlines (UA), ensures a seamless travel experience for over four million passengers and counting.
With this rebranding, Discover Airlines sets a new standard in leisure travel, promising passengers a refreshing journey infused with quality, joy, and the spirit of discovery.