Lufthansa’s Swifty AI Debuts with SWISS, Eyes Travel Booking Future

Lufthansa Innovation Hub-backed startup Swifty is piloting its conversational AI assistant on Swiss International Air Lines’ website, offering users a new way to book flights through natural language chat or voice. The pilot aims to help Lufthansa Group explore future AI-powered travel solutions beyond traditional search methods.

Swifty allows users to plan destinations, receive tailored recommendations, and complete bookings directly through a conversational interface. The goal is to simplify the user journey and shift bookings from static websites to interactive platforms like calendars, WhatsApp, Siri, or WeChat.

Speaking at ITB Berlin, Swifty CEO Stanislav Bondarenko described the tool as a “headless OTA” or proactive virtual agent that anticipates user needs without requiring detailed inputs. Swifty also recently integrated with Japan’s Line messenger, enabling bookings directly within the app.

The AI assistant pulls flight inventory through Travelport, with Duffel as the aggregator, and sources hotel data from Expedia. The system uses multiple AI models, including OpenAI, Claude, and Llama, selected based on the task, with a validation layer to cross-check outputs.

Before each update, Swifty runs over 600 regression tests to ensure the assistant can handle a wide range of booking scenarios—from family travel to handling unfulfillable requests like trips to Mars. The team currently targets a 95% success rate in handling queries.

Beyond the Lufthansa Group, Swifty is being used by two travel management companies in Germany to automate bookings via email and is working with a Nasdaq-listed OTA, with plans for direct integration into leading AI platforms for travel booking.

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Lufthansa’s Swifty AI Debuts with SWISS, Eyes Travel Booking Future

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