Magnetic’s Direct Maintenance rebrands as Magnetic Line

Magnetic Group has announced the rebranding of Direct Maintenance to Magnetic Line. The rebranding follows Magnetic Group’s overarching strategy to unify its businesses, products and services under the singular ‘Magnetic’ brand.

Direct Maintenance, which offers line maintenance services to clients globally, has been part of Magnetic Group since March 2019. Following its rebrand, there will be no effect on its range of services provided or the team’s composition, with Magnetic Line expected to continue the same level of service, quality and dependability as before.

“Our group’s mission it to help aviation to help the world,” said Jan Kotka, COO, Magnetic Group and Acting Manager, Magnetic Line. “Together, we can achieve even greater heights. We are passionate about our work, and we believe our new name and structure reflect that passion.”

According to Magnetic Line, its rebranding additionally demonstrates Magnetic Group’s commitment to keeping pace with the changing times and catering to the evolving needs of its customers.

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is,” added Mandeep Rana, Head of Sales, Magnetic Line.