Mailchimp’s customers are “More than a Small Business”

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Mailchimp created a “More than a Small Business” campaign, directed by Eric Wareheim, which features a series of spots focusing on quirky, fictional small businesses that reflect the brand’s customers who are “carrying on family traditions, inspiring new trends, disrupting markets and so much more,” says Mailchimp’s Jeremy Jones. The push also includes out-of-home and print.

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