Marriott Bonvoy and CAMP Collaborate to Enhance Kids’ Clubs Experience

Marriott Bonvoy has joined forces with family experience company CAMP to introduce interactive programming, debuting at the upcoming Marriott Cancun, an All-Inclusive Resort scheduled to open in the spring. The collaboration aims to reimagine and elevate the experience of kids’ clubs at Marriott properties.

The program, piloted in 2022, will feature CAMP Club experiences tailored for different age groups, from toddlers to tweens. Each property will offer themed CAMP Club experiences, incorporating sensory, visual, and experiential play elements. The first implementation will be at the Marriott Cancun, an All-Inclusive Resort, designed to provide a family-friendly resort experience with inclusive daily programming, dining options, public areas, and more.

The CAMP Club at the Marriott Cancun will include a Creative Corner for guided arts and crafts workshops, an Interactive Play area for engaging activities and storytelling, and themed environments for immersive and playful experiences. The goal is to provide a well-rounded vacation experience for all family members.

Jason Nuell, Senior Vice President, Premium Brands, Marriott International, highlighted the collaboration’s aim to unlock creativity in children of all ages. The partnership with CAMP allows Marriott Bonvoy to offer a comprehensive family vacation experience, ensuring parents can relax while their children enjoy memorable adventures on the property.

The CAMP Club offerings will be available for booking at additional All-Inclusive by Marriott Bonvoy locations in 2024, with plans for expansion into other Marriott Bonvoy brands in the future. The collaboration aims to enhance family programming at Marriott hotels and resorts worldwide.