Marriott Bonvoy Brings Beyoncé Tour Magic
Marriott Bonvoy is set to deliver an unforgettable experience for fans of music icon Beyoncé as it unveils an exclusive travel award program connected to the highly anticipated COWBOY CARTER TOUR. This unique initiative invites members to embark on a VIP adventure that goes far beyond a typical concert outing, offering an opportunity to enjoy a cultural event that unites music, travel, and luxury accommodations under one exceptional package. Through its official partnership with Beyoncé’s tour, Marriott Bonvoy provides a range of exclusive packages designed to create memorable moments for dedicated fans. With tour stops scheduled in major cities including Los Angeles, Paris, Atlanta, New York, London, Houston, and Washington, D.C., the program promises fans a chance to explore exciting destinations while reveling in the electrifying atmosphere of the tour. One standout package, known as the Bring Your Beyhive Ultimate Friends Trip, will allow five winners and five friends to attend select performances. The prize includes six flights, six concert tickets, three hotel rooms, and even a glam squad to ensure that attendees are fully prepared to enjoy the night in style.
Another enticing option is the Where Can We Take You? Concert Package, which offers two tickets to the COWBOY CARTER TOUR along with a Marriott Bonvoy Welcome Gift. This package is perfect for couples or close friends looking to experience the live performance in an intimate setting. Sweepstakes for this package have already begun, with entries accepted starting in early April 2025, ensuring that fans have ample opportunity to secure their chance to attend one of the tour’s many stops. Adding further excitement, Marriott Bonvoy has introduced an innovative 1-Point Drop option. This remarkable feature allows fans to join the tour by using just a single Marriott Bonvoy point. Everyday travel activities, such as credit card purchases, rideshare trips, and dining out, can now contribute to winning an unforgettable music adventure. Eleven separate 1-Point Drop events are scheduled for the Los Angeles and London shows, with the first drop going live on April 7, 2025, at noon ET.
Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International, described the COWBOY CARTER TOUR as more than just a concert, calling it a cultural milestone that brings people together. She explained that the partnership aims to create shared experiences that go beyond providing a place to stay, enabling fans to immerse themselves fully in both the music and the social atmosphere of the event. This innovative approach exemplifies Marriott Bonvoy’s commitment to delivering extraordinary travel experiences that connect people through their love of music and adventure. By combining the allure of Beyoncé’s performance with the comfort and luxury of Marriott’s renowned accommodations, this travel award program sets a new benchmark in fan engagement and experiential travel.
With this groundbreaking initiative, Marriott Bonvoy not only elevates the concert experience but also transforms travel into an immersive celebration of music and community. Fans now have a rare chance to explore the world while creating memories that last a lifetime.
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