Marriott Bonvoy Launches “Score Big with Marriott Bonvoy Game Day Rituals” Campaign for 2024 NCAA March Madness
Marriott Bonvoy, celebrating its eighth consecutive year as the Official Hotel Partner of the NCAA, has unveiled its innovative “Score Big with Marriott Bonvoy Game Day Rituals” campaign and contest, aligning with the excitement of the 2024 March Madness tournament. This initiative spotlights the unique pre-game rituals of NCAA athletes, coaches, and fervent fans, showcasing how Marriott Bonvoy’s diverse hotel offerings enhance these moments of preparation and anticipation.
A Campaign Celebrating Rituals and Resilience
The “Game Day Rituals” campaign brings to life the intimate and intense moments before the game, featuring notable personalities such as women’s college basketball coach and Marriott partner, Sydney Carter, engaging in meditation at the JW Marriott Clearwater Beach Resort & Spa. This campaign underscores the profound connection between travel experiences and sports, highlighting Marriott Bonvoy’s commitment to serving the diverse needs of travelers, whether they are attending the games or tuning in from afar.
Enter the Contest for an Exclusive NCAA Experience
Marriott Bonvoy’s contest offers sports enthusiasts a chance to win an unparalleled experience at the Women’s Final Four tournament in Cleveland, Ohio. Fans are invited to share their most unique game day rituals on the campaign’s dedicated website, scorebigwithmarriottbonvoy.com, for a chance to secure this grand prize, which includes flights, hotel accommodations, courtside seats, and more, along with a special session on game day rituals with Sydney Carter.
A Unique Opportunity for Marriott Bonvoy Members
The contest, open until March 11, is not only a celebration of sports culture but also an opportunity for Marriott Bonvoy members to engage with their passion for the game uniquely. Those not lucky enough to win the grand prize can still participate in the excitement through Marriott Bonvoy Moments packages, offering another route to an unforgettable fan experience.
Insights into the Power of Game Day Rituals
Marriott Bonvoy’s research highlights the deep superstitions and beliefs fans hold regarding their game day rituals, with a significant majority believing in the potential consequences of not adhering to their routines. This insight into fan psychology emphasizes the importance of rituals in sports culture, further aligning Marriott Bonvoy’s campaign with the heart and soul of NCAA March Madness.
A Celebration of Sports, Travel, and Fan Passion
Marriott Bonvoy’s “Score Big with Marriott Bonvoy Game Day Rituals” campaign and contest encapsulate the essence of NCAA March Madness, merging the thrill of sports with the joy of travel. By focusing on the personal rituals that define the sports experience for many, Marriott Bonvoy reinforces its position as a brand that truly understands and caters to the diverse needs of travelers and sports fans alike.