Marriott Hotels Ventures into All-Inclusive Market with Family-Centric Resort in Cancun

Marriott Hotels is stepping into the flourishing all-inclusive segment, integrating into Marriott International’s All-Inclusive by Marriott Bonvoy portfolio with its highly anticipated new resort in Cancun, Mexico. The Marriott Cancun, An All-Inclusive Resort, scheduled to open its doors in early 2024, is poised to offer guests of all ages an immersive experience encompassing engaging activities, vibrant entertainment, and a deep connection with local culture.

With a reputation established across nearly 600 properties, Marriott Hotels has become a trusted name for both business and leisure travelers. Known for its heartfelt service and people-first approach, the brand has seen a surge in family travelers, passing down brand loyalty across generations. This entry into the all-inclusive arena taps into the increasing demand for hassle-free vacation planning and the rise of intergenerational travel, aiming to attract both new and loyal guests with Marriott Bonvoy’s flagship hotel brand.

Marriott Hotels’ foray into all-inclusive resorts caters to families seeking convenience and meaningful experiences. These resorts are designed as sanctuaries where multiple generations can find comfort and excitement, providing a base for exploring passions, engaging with the destination, and creating lasting memories.

The Marriott Cancun will offer guests the freedom to design their day with a variety of options, including diverse culinary concepts, extensive amenities, nightly entertainment, and family-oriented activities, all imbued with authentic local culture and Marriott’s renowned hospitality.

Key features of the resort include:

• The Greatroom: A signature Marriott Hotels concept, uniquely adapted for all-inclusive properties. It serves as a social hub, blending indoor and outdoor spaces and offering a connection to the locale. A signature arrival soda refresher welcomes guests, encouraging interaction and easing them into vacation mode.
• Novice-to-Expert Artist Workshops: This program enhances guests’ immersion and fulfillment through hands-on classes and experiences led by local artisans, deepening connections to the destination’s heritage and culture.
• Elevated Amenities and Rich Entertainment: Catering to diverse preferences, the resort offers dynamic pools, water slides, pop-up cinema events, nightly entertainment, and beachside family picnics, ensuring options for both personal relaxation and group enjoyment.
• A Seat at the Table for Every Generation: The resort’s varied dining options include familiar favorites, beach-inspired eateries, and unique pop-up experiences like Alice’s Tamale Ritual, a culinary event rooted in Marriott’s heritage, offering a memorable dining experience.

Drew Iddings, Vice President, Premium Classic Brands, Marriott Hotels, emphasizes the brand’s commitment to fostering family connections. “Our all-inclusive concept is tailored to the evolving needs of multigenerational travelers. We aim to create a relaxing, memorable, and cohesive vacation experience for families, starting with our launch in Cancun and extending to other captivating destinations like Jamaica and Tunisia.”

Marriott Hotels’ expansion into the all-inclusive market reflects its dedication to evolving with the needs of modern travelers, offering memorable, family-friendly vacations in some of the world’s most appealing destinations.