Marriott Int’l Reveals Robust Strategy for Vietnam

Marriott International announced on Monday its plans to quadruple its Vietnam presence with a pipeline of 30 hotels and nearly 9,000 rooms. Marriott currently operates 10 properties comprising 3,294 rooms in Hanoi, Ho Chi Minh City, Danang, Nha Trang, Phu Quoc and Binh Duong, according to the hotelier.

Sheraton has planned properties on Phu Quoc, Ha Long Bay, Dalat and Binh Chau. Renaissance, Le Meridien will debut in Danang. The latter will also open its first Cam Ranh location. The flagship Marriott brand is expected to debut in Hanoi and Hoi An, while the Westin brand will debut in Hanoi and Cam Ranh.

Marriott Executive Apartments will expand its presence in Danang. Fairfield by Marriott locations are expected for Vinh Yen, Ha Long and Hanoi, and several Courtyard by Marriott hotels are expected across Danang, Ha Long and Nha Trang.

According to Lodging Econometrics, there were a total of 210 projects with 80,796 rooms in Vietnam’s total hotel pipeline at the close of 2021. The pipeline already accounted for multiple Marriott projects, including a 4,200 dual-branded residential and office-hotel project in Ho Chi Minh City that Marriott announced in 2021 as well as The Ritz-Carlton Residences, Hanoi. Both those projects are expected to conclude in 2024.

Terri Hardin  www.businesstravelnews.com