Marriott Reveals Top Food Trends for 2025

As 2024 comes to a close, Marriott International is shifting its focus to next year’s anticipated travel trends, particularly in the culinary realm. The company has released a report titled The Future of Food 2025, highlighting the ten major food trends expected to shape the dining landscape in 2025.

The report emphasizes the Asia Pacific region’s growing significance in culinary tourism, which accounted for over 37.8 percent of the global culinary tourism market in 2023 and is projected to expand further. Oriol Montal, Managing Director of Luxury for Asia Pacific (excluding China) at Marriott, stated, “The Future of Food 2025 report highlights Asia Pacific’s pivotal role in shaping global culinary landscapes. Dining has become an essential component of the global tourism landscape, and we are committed to culinary excellence across all our Luxury Group brands.”

Key Trends for 2025

1. The Asian Wave: The influence of Asian culinary traditions continues to grow. As travelers flock to the region for its gastronomic offerings, diaspora chefs are returning to their roots, infusing traditional recipes with international flair and creating new culinary experiences.
2. Sustainability and Ancient Techniques: There is a resurgence of labor-intensive, ancient cooking methods and local ingredients. As sustainability gains importance, many chefs are opting for traditional techniques over modern machinery to create labor-intensive dishes.
3. Fine Dining: Hyperlocal and Superfine: Fine dining is evolving into two distinct trends. Hyperlocal dining emphasizes local traditions and ingredients, while superfine dining focuses on exclusivity, offering intimate, membership-based restaurant experiences.
4. Food as Medicine: The perception of food is shifting from mere fuel to a source of health benefits. Expect restaurants to prioritize fresh, whole ingredients with transparent sourcing, catering to health-conscious diners.
5. Emerging Culinary Destinations: While established food destinations remain popular, new locations in the Asia Pacific are gaining recognition. Marriott identifies Bali, Busan, Ho Chi Minh City, Jeju, Kuala Lumpur, Manila, Mumbai, Niseko, Shanghai, and Tasmania as rising culinary hotspots.

Additional Trends

The report also highlights five more emerging trends:

• A focus on sustainability and regenerative farming practices.
• An increase in non-alcoholic beverage options.
• Advances in no-touch technology and AI integration in dining experiences.
• A rise in multisensory dining experiences.
• The establishment of environmentally friendly dining venues.

Marriott’s report underscores the dynamic nature of the culinary landscape and the company’s commitment to providing exceptional dining experiences that reflect the rich heritage and flavors of the Asia Pacific region. As travelers seek immersive culinary journeys, these trends will play a significant role in shaping their dining choices in the coming year.

Related News: https://airguide.info/?s=Marriott