Marriott to Open 30+ Luxury Properties in 2025

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Marriott International, Inc. is set to expand its Luxury Group’s portfolio significantly in 2025, with over 30 luxury hotels, residences, lodges, and resorts slated to open. Additionally, more than 260 luxury properties are in development as the company continues to meet the evolving demands of high-end travelers.

The next year is expected to see a shift toward experiential luxury, driven by affluent younger travelers seeking deep connections, transformative experiences, and a focus on responsible travel and wellness. Marriott is responding to these trends with offerings that emphasize personal journeys, cultural immersion, and sustainability.

Tina Edmundson, President of Luxury at Marriott International, highlighted this shift in travel preferences. “Today’s luxury travelers aren’t just passing through destinations; they are embarking on personal journeys that reveal new dimensions of both place and self,” she said. Marriott aims to craft experiences that blend nature, culture, and self-discovery into unforgettable travel adventures.

Upcoming Openings in 2025

  1. EDITION Hotels:
    • The Lake Como EDITION: A lakeside property set in a historic 1800s estate.
    • The Red Sea EDITION: Located within Saudi Arabia’s ambitious Red Sea Project.
  2. JW Marriott:
    • JW Marriott Kaafu Atoll Island Resort in the Maldives.
    • JW Marriott Crete Resort & Spa in Greece.
    • JW Marriott Hotel Tokyo in Japan.
  3. The Luxury Collection:
    • Casa Brera in Milan, Italy.
    • The Palace in Madrid, Spain.
  4. The Ritz-Carlton:
    • Ritz-Carlton Yacht Collection: Launching its third vessel, Luminara.
    • Ritz-Carlton, Bangkok in Thailand.
    • Nekajui, a Ritz-Carlton Reserve in Costa Rica.
  5. St. Regis Hotels & Resorts:
    • The St. Regis Aruba Resort in the Caribbean.
    • The St. Regis Cap Cana Resort in the Dominican Republic.
  6. W Hotels:
    • W Punta Cana: An adults-only all-inclusive in the Dominican Republic.
    • W Florence in Italy.

Marriott’s expansion underscores its commitment to delivering transformative travel experiences tailored to modern luxury consumers. With a mix of iconic properties, immersive offerings, and personalized services, the company is poised to redefine the luxury travel landscape in 2025 and beyond.

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