Marriott’s City Express Enters 4 New Latin Markets
City Express by Marriott is set to broaden its footprint across the Caribbean and Latin America, announcing the launch of eight new properties over the next three years in Argentina, Bolivia, Nicaragua, and Peru. This strategic expansion builds on the brand’s existing presence in Mexico, Chile, Colombia, and Costa Rica, reinforcing City Express by Marriott’s position as a leading affordable midscale hotel option in the region.
Expanding Presence in Latin America
The recent announcement highlights Marriott International’s commitment to meeting the growing demand for high-quality, budget-friendly accommodations in emerging markets. City Express by Marriott’s entry into Argentina, Bolivia, Nicaragua, and Peru signifies a significant milestone in the brand’s expansion strategy, aiming to cater to a diverse range of travelers including families, business professionals, and solo adventurers.
New Properties and Strategic Locations
Argentina
- City Express by Marriott Iguazu: Located in the picturesque town of Puerto Iguazu, this 87-room hotel is set to open in the second quarter of 2025. Positioned as a gateway to the world-famous Iguazu Falls, it promises to offer guests unparalleled access to one of nature’s most stunning attractions.
- City Express by Marriott Añelo Neuquén: Situated in the Neuquén Province within the Patagonia region, this 100-room property will debut in 2027. The hotel supports the burgeoning growth of Vaca Muerta, a key hub for the oil and gas industries, providing convenient and comfortable accommodations for business travelers and visitors alike.
Bolivia
- City Express by Marriott Santa Cruz de la Sierra: Slated to begin construction in the first quarter of 2025, this 100-room hotel in Bolivia’s largest city is expected to open in early 2027. Santa Cruz de la Sierra, known as the economic heart of Bolivia, will benefit from this addition, offering modern amenities and strategic location for both leisure and business guests.
Nicaragua
- City Express by Marriott Managua: Anticipated to convert in the third quarter of 2025, this 100-room hotel is part of a mixed-use development featuring the Las Americas shopping mall and the HEX Convention Center.
- City Express by Marriott Estelí: Also opening in the third quarter of 2025, this 49-room property in Estelí caters to business travelers and is integrated into the Multicentro Estelí shopping mall.
- City Centro by Marriott La Recolección: Located in downtown Leon, this 50-room hotel near key tourist attractions and business landmarks is expected to open in the third quarter of 2025, marking the brand’s first presence in Nicaragua.
Peru
- City Express Plus by Marriott Casma: Set to open in 2027, this 120-room property is part of the “Peruvian Miami Beach” tourism and lifestyle project in Casma, Ancash.
- City Express Suites by Marriott Casma: Also launching in 2027, this 80-room hotel complements the City Express Plus by Marriott, offering suite-style accommodations within the same development.
Aligning with Marriott’s Growth Strategy
Laurent de Kousemaeker, Chief Development Officer for Marriott International in the Caribbean and Latin America, expressed enthusiasm about the expansion. “We are thrilled to introduce the City Express by Marriott brand to Argentina, Bolivia, Nicaragua, and Peru. The brand’s expansion underscores the increasing demand for affordable, high-quality lodging options in the region,” he said. De Kousemaeker emphasized Marriott’s dedication to providing diverse travel experiences and supporting new build and conversion opportunities for owners and developers.
Enhancing Guest Experiences
City Express by Marriott is renowned for its blend of comfort, convenience, and affordability. Each new property is designed to meet the specific needs of its locale, ensuring that guests enjoy a seamless and enjoyable stay. With amenities such as complimentary Wi-Fi, fitness centers, on-site dining options, and modern meeting spaces, City Express by Marriott continues to deliver exceptional value to its guests.
The expansion into Argentina, Bolivia, Nicaragua, and Peru not only broadens City Express by Marriott’s market reach but also reinforces Marriott International’s commitment to growth in the Latin American and Caribbean regions. As the brand continues to thrive, it is well-positioned to capture a significant share of the midscale hotel market, offering travelers reliable and affordable accommodations across some of the most vibrant and dynamic destinations in the world.
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