Meetings & Incentives Worldwide Integrates Bizly into SMM Platform

Meetings & Incentives Worldwide strategic meetings consultancy Intent Strategy Group has partnered with simple meetings technology platform Bizly to integrate the latter technology into its larger meetings management offering. Called Simplified+, the offering creates an end-to-end platform that traffics simple meetings separately from complex meetings through a single intake form defined by the client. Simple meetings are directed through the Bizly platform, while more complex events are channeled to a platform like Cvent and follow through with the third-party meetings provider.

According to the companies, the integration creates a one-stop-shop for a spectrum of meeting types, with the ability to bring data capture and reporting together in the management system to track total meetings spend and trends.

Small meetings can represent up to 80 percent of total planned meetings for an organization, but they are often organized by ad hoc planners. Intuitive technology is a plus in this scenario, but ISG also will provide a support system for ad hoc organizers through a Simplified+ concierge program to assist users in optimizing Bizly’s feature set.

“The legacy challenge has been the ability to ‘right size’ a solution for this book of business where Cvent and an elaborate M&E intake process can be overkill,” said ISG VP and principle consultant Lisa Palmeri. “Simplified+ would benefit any organization that isn’t able to capture this large book of business today using existing processes and technologies.” The platform is available now.

Elizabeth West  www.businesstravelnews.com