Meliá PRO Celebrates 10 Years and Honors Travel Advisors

Meliá Hotels International has marked a major milestone with the 10th anniversary of its Meliá PRO program, shining a spotlight on the unsung heroes of the travel industry. In this landmark year, the company is celebrating not only its corporate success but also the passion and expertise of travel advisors who have played a pivotal role in connecting travelers with unforgettable experiences. Over the past decade, Meliá PRO has recognized travel agents as more than booking facilitators; they have become true brand ambassadors who breathe life into each hotel experience through their deep understanding of traveler needs and their unwavering commitment to service. From small boutique agencies to large-scale travel management firms, these professionals have introduced millions of guests to Meliá’s diverse portfolio of hotels, ensuring that every stay is infused with personal care and local insight.

In honor of this anniversary, Meliá PRO has launched an array of initiatives designed to express gratitude and further empower the travel advisor community. Central to the celebrations is a massive MeliáRewards Points Giveaway, where 10 lucky winners will each receive 100,000 points, amounting to a total prize pool of 1,000,000 points. This exciting contest is just one element in a broader campaign that also includes monthly video capsule quizzes, engaging social media challenges, and a dedicated Agent Appreciation Month featuring a host of special rewards. These efforts not only acknowledge the hard work and dedication of travel advisors but also aim to foster a more connected and collaborative network of professionals.

Beyond the point systems and contests, Meliá PRO is investing in meaningful experiences that allow travel advisors to immerse themselves directly in the destinations they promote. The program is rolling out travel labs and familiarization trips that give agents firsthand exposure to the unique characteristics and offerings of Meliá properties. An innovative B2B referral program further strengthens the network, rewarding advisors for expanding their connections and sharing their passion for travel with peers. Enhanced commission structures, bonus point campaigns, and expanded premium experiences at select properties under The Level brand are additional benefits that help advisors elevate their service offerings and meet the evolving needs of today’s travelers.

Every initiative is designed to create a win-win scenario where travel advisors receive tangible benefits while also gaining access to cutting-edge tools and immersive experiences. Limited-edition merchandise has been introduced to commemorate this milestone, serving as a lasting reminder of the strong bond between Meliá and its most valued partners. As Meliá PRO celebrates its 10-year anniversary, the company reaffirms its commitment to continuously supporting travel advisors and to investing in future innovations that empower these professionals to create extraordinary journeys for travelers around the globe. This anniversary is not seen as an endpoint but as a launching pad for new ideas and collaborations that will shape the future of travel. With every initiative, Meliá PRO seeks to ensure that travel advisors are not only recognized for their contributions but are also equipped to thrive in an increasingly dynamic and competitive industry. To every travel advisor who has been part of this remarkable journey, Meliá extends its heartfelt gratitude and looks forward to many more years of shared success and unforgettable travel experiences.