Mexico’s Viva Aerobus to Distribute Through Sabre GDS

Mexican low-cost carrier Viva Aerobus has signed an agreement to distribute its flights and services through Sabre’s global distribution system, Sabre announced. The agreement also includes implementation of Sabre’s branded fare technology, with which Viva Aerobus can “provide travelers with the lowest fares and a personalized experience where the only pay for what they really need,” according to Viva Aerobus sales director Andrea Rodríguez. Viva Aerobus, one of Mexico’s largest airlines, operates more than 130 domestic routes within Mexico as well as international routes to Colombia, Cuba and the United States.

Michael B. Baker  www.businesstravelnews.com