MSC Cruises Partners with Formula 1 Racing Film Starring Brad Pitt

MSC Cruises has announced an exciting new partnership with “F1,” a highly anticipated Formula 1 racing film featuring Brad Pitt. Scheduled for release next year, the film will prominently showcase MSC Cruises’ logo on the fictional APXGP car and team kit, as well as on the race track depicted in the storyline.

This partnership follows MSC Cruises’ extended collaboration with Formula 1, as the cruise line continues to serve as the official partner for all races through the 2026 FIA Formula 1 World Championship. The alignment with the film underscores MSC Cruises’ commitment to integrating its brand with high-profile sporting events.

The film, produced by Jerry Bruckheimer and directed by Joseph Kosinski, stars Brad Pitt as a former Formula 1 driver making a dramatic return to the sport. He is joined by Damson Idris, who plays his teammate in the APXGP team. The film also features a star-studded cast including Kerry Condon, Javier Bardem, Tobias Menzies, Sarah Niles, Kim Bodnia, and Samson Kayo.

“F1,” an Apple Original Films production, is set to premiere internationally on June 25, with a North American release scheduled for June 27. The film’s integration of MSC Cruises’ branding highlights the cruise line’s ongoing dedication to high-profile global partnerships and its engagement with audiences beyond the cruise industry.