MSC Cruises Unveils U.S. Campaign with Super Bowl Ad
MSC Cruises is set to make a significant splash in the U.S. market with the launch of its new brand campaign, debuting a high-profile advertisement during Super Bowl 59. The campaign spotlights MSC World America, the cruise line’s flagship ship, which will begin sailing from Miami in April 2025.
The highly anticipated 60-second commercial, produced by the award-winning agency Highdive, will air on February 9. The ad features beloved celebrities Drew Barrymore and Orlando Bloom, who guide viewers through a luxurious “holiday” aboard MSC World America. Their charismatic presence aims to attract a diverse range of travelers seeking memorable cruise experiences.
“I am so proud to work with MSC Cruises, which is a company that makes it possible for people and families to get to see the world,” said Drew Barrymore, actress and host of The Drew Barrymore Show. “They take care of all the planning and make it beautiful and joyful! They are also helping to create incredible memories to last a lifetime. I’m so excited to partner with MSC Cruises on this most meaningful endeavor!”
Orlando Bloom echoed her enthusiasm, stating, “This is my first Big Game commercial, and I’m flattered to partner with such a prestigious brand. MSC World America is full of European style and is perfectly designed for immersive and enriching experiences at sea. I’m excited to share this elegant new ship on America’s biggest stage and I’m sure MSC World America will wow holidaymakers of all types—Americans and Europeans alike.”
Suzanne Salas, EVP of Marketing, eCommerce & Sales at MSC Cruises USA, highlighted the synergy between the celebrities and the ship’s offerings. “The fun dynamic between Drew and Orlando in our Big Game commercial is a great representation of MSC World America—which combines European design and authentic experiences with everything Americans have come to expect from a cruise—to offer an unmatched vacation,” Salas stated. She added, “We want to give America a glimpse of all the unique features our new ship has to offer, through Drew and Orlando’s eyes of course.”
The introduction of MSC World America marks a pivotal moment for MSC Cruises in the North American market. As the brand’s largest ship tailored for this region, MSC World America will embark from PortMiami on April 9, 2025. The vessel promises a blend of European elegance and American hospitality, catering to a wide array of cruise enthusiasts.
Guests aboard MSC World America will have the opportunity to experience 7-night Eastern and Western Caribbean cruises, with itineraries featuring stops at Ocean Cay MSC Marine Reserve in The Bahamas. This private island destination boasts miles of white sand beaches, turquoise waters, and a variety of new activities and amenities launching in 2025. These enhancements are designed to provide an immersive and luxurious escape for all travelers.
Looking ahead, MSC Cruises plans to expand its reach further. Later in 2025, the cruise line will offer voyages departing from Galveston, Texas, marking the first time MSC ships will sail from this port. Additionally, in the summer of 2026, MSC Cruises will introduce cruises to Alaska, providing adventurous travelers with the chance to explore the stunning landscapes and vibrant wildlife of the Last Frontier.
MSC Cruises’ strategic initiatives reflect its commitment to growth and excellence in the cruise industry. The collaboration with high-profile celebrities and the emphasis on unique, immersive experiences position MSC World America as a standout option for both new and seasoned cruisers. By leveraging the visibility of the Super Bowl and the star power of Drew Barrymore and Orlando Bloom, MSC Cruises aims to captivate a broad audience and solidify its presence in the competitive U.S. market.
Travelers interested in embarking on this extraordinary journey can visit MSC Cruises’ official website to explore the full list of available voyages and take advantage of early booking opportunities. With its innovative campaigns and impressive fleet expansions, MSC Cruises continues to set new standards in luxury cruising, promising unforgettable adventures for all who sail with them.
MSC Cruises’ debut of a Super Bowl ad featuring Drew Barrymore and Orlando Bloom underscores the company’s dedication to enhancing its U.S. presence and offering unparalleled cruise experiences. As MSC World America prepares to set sail from Miami, the cruise line is poised to welcome a new wave of travelers eager to explore the world in style and comfort.
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