New Tech Partnerships Reshape Travel and Hospitality

Travel and hospitality companies around the globe are deepening partnerships and investing in AI and automation to transform user experiences, streamline operations and expand reach. PKFare has teamed up with Brazil’s Wooba to bring its extensive airline inventory to Latin American agencies through Wooba’s Travellink platform. Meanwhile, Peakwork is helping Dutch tour operator de Jong Intra Vakanties reach broader European audiences via its Player Hub Technology.

Profitroom’s integration with IDeaS is giving hotels access to AI-driven revenue forecasting and rate recommendations, enhancing competitive pricing for independent properties. JTB Business Travel launched Teal, a Spotnana-powered corporate travel platform offering real-time controls, sustainability tools and scalable program management. In the accommodation space, Cloudbeds has partnered with SuiteOp and TakeUp to offer smart-room automation and AI-based pricing strategies, allowing hotels to cut energy costs and boost revenue.

Short-term rental operators are also benefiting from new tools. Boom and InterCoastal Net Designs are working together to increase direct bookings via AI-powered guest engagement, while Hospitable has launched Copilot, an AI dashboard replacement that answers real-time questions and detects performance trends.

Connectivity is also expanding with Hubby eSIM and Paxconnect’s new integration, allowing 6,200 travel agencies in German-speaking countries to offer global mobile data products. In Spain and the Caribbean, Sihot and Dingus have improved their integration to automate hotel bookings and manage regulatory compliance.

The STR market saw a leadership update with UnderTheDoormat Group naming ex-Goldman Sachs hospitality expert Steven Kent as its first independent board director to support North American expansion. On the consumer side, WeRoad launched WeMeet, offering real-life social events in 30+ cities to combat loneliness and foster community among travelers and locals.

In the hotel tech space, HiJiffy released Aplysia 3, a hotel chatbot using retrieval-augmented generation to deliver real-time, accurate guest responses with simple updates across multi-property portfolios. And in business travel, American Express Global Business Travel introduced a multilingual AI virtual agent and a plain-language analytics tool in Egencia’s platform, boosting self-service resolution and data access.

Together, these updates reflect an industry-wide shift toward integrated, AI-enhanced solutions designed to improve efficiency, connectivity and user satisfaction across every facet of the travel journey.

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New Tech Partnerships Reshape Travel and Hospitality

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