Norwegian Cruise Line Debuts NCL Connect to Empower Travel Advisors with Enhanced Marketing Tools

Norwegian Cruise Line is revolutionizing the way travel advisors market cruise vacations with the introduction of NCL Connect, a cutting-edge marketing platform developed to amplify sales efforts. This innovative platform is a game-changer for travel advisors, offering them the ability to effortlessly create and share co-branded digital marketing content directly with their clients. With designs pre-crafted by Norwegian’s skilled marketing team, advisors can now reach their audience through email, social media, and other digital channels with greater impact and efficiency.

Powered by the technology of Approach Guides, known for their successful Regent Connect platform for Regent Seven Seas Cruises, NCL Connect signifies a significant leap forward in trade marketing. According to Jennifer Raezer, co-founder and chief marketing officer of Approach Guides, NCL Connect embodies the future of trade marketing by prioritizing personalization, impact, and simplicity for travel advisors. “Norwegian Cruise Line is pioneering within the contemporary cruise sector by integrating our advanced marketing solutions, thus leveraging their in-depth marketing acumen and technology to bolster advisors’ businesses,” Raezer commented.

With over 800 ready-to-use and customizable marketing assets already available through its Marketing Headquarters platform, Norwegian Cruise Line’s launch of NCL Connect further enriches its support for travel advisors. This new platform not only complements the existing resources but also introduces an unprecedented level of marketing assistance, aimed at enhancing the advisors’ engagement with clients and facilitating business growth.

John Chernesky, Norwegian’s Senior Vice President of North America Sales, expressed enthusiasm for the positive impact NCL Connect will have on the travel advisor community. “The launch of NCL Connect is a milestone for us in fostering deeper brand engagement and supporting our travel partners in their growth endeavors. We’re excited to see how our travel partners leverage this platform to elevate their marketing strategies and achieve greater success,” Chernesky said.

NCL Connect represents Norwegian Cruise Line’s commitment to supporting the travel advisor community by providing them with advanced tools and resources to effectively market cruise vacations, setting a new standard in the cruise industry for trade marketing excellence.