Norwegian Cruise Line Enhances “More At Sea” Package

Norwegian Cruise Line (NCL) is elevating its recently launched “More At Sea” package to provide even greater value for its guests. Effective immediately, travelers embarking on cruises of 12 nights or longer will receive 300 free minutes of Wi-Fi, a significant upgrade from the previous offering.

Enhanced Wi-Fi for Longer Sailings
Starting January 1, the “More At Sea” package, formerly known as “Free At Sea,” now includes an increased Wi-Fi allowance for extended voyages. Previously, the package offered 150 minutes of free Wi-Fi per guest. However, recognizing the feedback from travelers, NCL has doubled this benefit for cruises lasting 12 nights or more. Each guest in a stateroom will now enjoy 300 free minutes of Wi-Fi, ensuring they stay connected throughout their journey.

Adam Malone, NCL’s Chief Marketing Officer, explained the update in an email to members of the Latitudes loyalty program: “We heard you that the More At Sea package didn’t offer enough minutes on longer sailings, which is why we upgraded cruises of 12+ nights to 300 minutes per guest, effective today.” This enhancement underscores NCL’s commitment to meeting the evolving needs of its passengers, providing more flexibility and connectivity during their time at sea.

Comprehensive “More At Sea” Benefits
In addition to the increased Wi-Fi minutes, the “More At Sea” package continues to offer a range of inclusive amenities designed to enhance the overall cruise experience. Key features of the package include:

• Unlimited Open Bar: Guests can enjoy an unlimited selection of premium liquor brands and craft cocktails, perfect for relaxing and socializing onboard.
• Specialty Dining Credits: The package includes credits for specialty dining options, allowing travelers to savor gourmet meals at NCL’s diverse restaurants.
• Starlink Wi-Fi: Complementing the free Wi-Fi minutes, the inclusion of Starlink Wi-Fi provides reliable and high-speed internet access, ensuring seamless connectivity for both work and leisure.
• Additional Perks: The package also offers other benefits such as priority boarding, complimentary onboard activities, and exclusive discounts on shore excursions.

Aligning with the “MORE” Brand Positioning
The rebranding from “Free At Sea” to “More At Sea” aligns with NCL’s new “MORE” brand positioning, which emphasizes offering more value, more experiences, and more freedom for guests. This strategic shift aims to differentiate NCL in the competitive cruise market by enhancing the inclusivity and attractiveness of its offerings.

Catering to Modern Travelers
The update to the “More At Sea” package reflects NCL’s understanding of modern travelers’ needs. In an era where connectivity is paramount, providing ample Wi-Fi minutes ensures that guests can stay in touch with family, manage work commitments, or share their vacation experiences in real-time. Additionally, the combination of unlimited drinks and dining credits caters to those seeking both relaxation and culinary excellence during their cruise.

Availability and Booking
Guests interested in taking advantage of the enhanced “More At Sea” package can book their cruises through NCL’s official website or through authorized travel agents. The package is available on select sailings, with the Wi-Fi upgrade specifically targeting voyages of 12 nights or longer. Early booking is encouraged to secure the best rates and ensure availability on preferred itineraries.

Norwegian Cruise Line’s proactive approach to enhancing the “More At Sea” package demonstrates its dedication to continuously improving the guest experience. By responding to feedback and adapting its offerings, NCL remains a leader in the cruise industry, committed to providing memorable and value-packed voyages for all types of travelers.

As the cruise season approaches, NCL’s updated “More At Sea” package is set to attract a wide range of guests seeking comprehensive and connected travel experiences. With the added Wi-Fi benefits and a host of other inclusive amenities, Norwegian Cruise Line is poised to offer unparalleled value and enjoyment on the high seas.

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