Oceania Cruises Marks Anniversary, Launch of Vista With Exclusive Whisky

Oceania Cruises is celebrating its 20th anniversary and the upcoming launch of its newest ship, Vista, by partnering with award-winning whisky brand Chapter 7 to create an exclusive 20-year-old small-batch cask of whisky.

Only 304 bottles of the whisky will be drawn and will be available for purchase by guests sailing Vista during her inaugural season this summer. The 1,200-guest cruise ship is scheduled to embark on its inaugural voyage from Rome on May 13, 2023.

“We are excited about the immersive approach that Harding+ and Chapter 7 are bringing to the launch of Vista and the continuing celebrations of our 20th anniversary,” Frank A. Del Rio, President of Oceania Cruises, said in a statement. “The importance of guest understanding is at the heart of this partnership, and innovative, emotional approaches in telling our brand stories, which engage all the senses, are at the heart of Oceania Cruises.”

“We are honored to bring our 20-year aged special cask to such a special occasion for Oceania Cruises,” added Sebastian Harding, Director of Operations at Chapter 7 Whisky. “We believe a cask is like a character in a novel, where the best ones tug at the heartstrings and don’t let go. We believe our 304 specially curated bottles can play just that role of character for Vista’s guests, as they discover something special that perfectly complements their cruise experience.”

The latest partnership is part of a long-term collaboration with Oceania and cruise retail market leader Harding+.

“We always strive to make every cruise better and the storytelling behind the uniqueness of this one-off approach is sure to grab the attention of discerning guests in both the content and the channels we are using to bring things to life. We know Oceania Cruises guests are curious travelers and this premium approach fits the Vista story and style,” said Paul Cunningham, Director of Buying from Harding+.