Peek Raises $70M to Expand Its AI-Powered Experiences Platform

Tours and activities platform Peek has secured $70 million in new funding to accelerate the growth of its artificial intelligence (AI) capabilities.

The round was led by growth equity firm Springcoast Partners, with participation from existing investors including WestCap, Goldman Sachs Alternatives, Eric Schmidt, Jack Dorsey and Kayak founder Paul English.

Alongside the funding, Peek announced the acquisition of online ticketing provider ACME Ticketing and attraction management platform Connect&GO. The company said the deals expand its reach to more than 150 million customers. ACME strengthens Peek’s capabilities in ticketing, memberships and donations, while Connect&GO adds an all-in-one attraction management system featuring RFID technology and on-site visitor tools.

“Our mission at Peek has always been about empowering our customers to deliver extraordinary experiences. These acquisitions and new funding enable us to accelerate product innovation and deepen our support,” said Peek CEO Ruzwana Bashir. “We’re committed to giving operators the tools they need to lead in today’s rapidly evolving experiences economy.”

Springcoast’s Waqar Islam added that Peek is uniquely positioned to transform the sector. “With 40% of operators not using online booking tools, we’re still in the early innings of bringing this industry into a digital-first world. Peek’s investment in AI, core tech infrastructure and payments positions them to unlock the industry’s full potential.”

Peek previously raised $80 million in a 2021 Series C round and $23 million in Series B funding in 2018. In 2022, the company partnered with JetBlue to offer the airline’s customers access to experiences and activities.

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Peek Raises $70M to Expand Its AI-Powered Experiences Platform

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