PLAY chooses MOST end-to-end payment solution

Iceland-based low-cost carrier PLAY and technology provider MOST have announced that MOST will be providing onboard retailing and payment solutions software, hardware and payment gateway services for the carrier starting this month.

PLAY is upgrading its existing card readers on board and implementing three of MOST’s modular payment solutions, most.Retail, most.Pay and most.Onthego for its entire A320 fleet.

“We are delighted to be working with an energetic airline brand such as PLAY as it continues to expand its fast-growing route network across North America and Europe,” said MOST CEO Jan Blanchard.

“This airline is hungry for success, and they have plenty of room to grow. Our solutions will help PLAY deliver on its low-cost model and bolster ancillary revenues by simplifying inflight sales and removing barriers to payment on board.”

A wide range of payment methods
PLAY operates to 24 destinations in Europe and the United States from its hub in Keflavik, Iceland, and MOST’s end-to-end payment solutions enable passengers on both sides of the Atlantic to use their preferred payment option.

Passengers will be able to tap and pay with all major cards or digital wallets worldwide in currencies including EURO, US Dollars and ISK when ordering in-flight food and beverages. According to MOST, sophisticated special offer engine and forecasting tools will also help PLAY to maximise in-flight sales opportunities as it grows.

MOST will also supply PLAY with customised and company-branded mobile payment accessories. This will involve crew using smartphones paired with payment modules from MOST to complete transactions, track onboard inventory and perform other tasks such as delivering eco-friendly e-receipts to passengers.