Playa Hotels in Exclusive Talks with Hyatt for Acquisition

Playa Hotels & Resorts N.V. announced on Monday that it has entered into an exclusivity agreement with Hyatt Hotels Corporation, granting Hyatt exclusive negotiation rights regarding the potential acquisition of the Playa brand. The agreement will remain in effect until a definitive agreement is reached or until 11:59 p.m. New York City time on February 3, 2025.

Playa’s Board of Directors has been evaluating opportunities to maximize shareholder value and has been in discussions with multiple potential counterparties. Playa’s management is committed to acting in the best interests of shareholders, regularly reviewing strategic options.

“Our Board and management team regularly review our structure, strategy and opportunities to enhance shareholder value, and we are pleased to enter into exclusive discussions with Hyatt regarding potential strategic options,” said Bruce D. Wardinski, Chairman and CEO of Playa Hotels & Resorts.

Wardinski further emphasized that Hyatt’s interest in Playa reflects the strength of the company and the efforts of its team. “The Playa Board and management team will remain open-minded and continue to act in the best interests of all Playa shareholders.”

Despite the exclusivity agreement, Playa and Hyatt have not yet reached a definitive agreement, and there is no certainty regarding the form, terms, or timing of any potential transaction.

In related news, Playa also announced that reservations are officially open for its newest managed all-inclusive property, Wyndham Alltra Punta Cana, for stays beginning April 1, 2025.

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