Preferred Hotels Expands with 10 New Luxury Destinations

Preferred Hotels & Resorts, the world’s largest independent hotel brand, is set to enhance its global portfolio with the addition of 10 new luxury hotels and resorts by 2025. This strategic expansion spans iconic destinations from London to the Caribbean, showcasing the brand’s commitment to delivering unparalleled hospitality experiences.

Lindsey Ueberroth, CEO of Preferred Hotels & Resorts, expressed enthusiasm about the upcoming openings. “We are excited to unveil these highly anticipated new additions, including two standout properties joining our prestigious Legend Collection, which represents the pinnacle of ultra-luxury hospitality,” Ueberroth stated. “We can’t wait to invite travelers to explore new corners of the world and discover unique experiences through our newest properties.”

All new properties will be integrated into Preferred’s exclusive I Prefer Hotel Rewards loyalty program upon opening or shortly thereafter, ensuring guests enjoy seamless benefits and rewards from their first stay.

Peter Island Resort Reopens in British Virgin Islands

Scheduled to reopen in December 2024 after a comprehensive rebuild, Peter Island Resort will join the Legend Collection. Nestled in the British Virgin Islands, this luxury resort boasts five pristine beaches and offers 52 elegantly designed rooms, suites, and villas. Guests can indulge in the resort’s 10,000-square-foot spa, dine at two exquisite restaurants, and utilize the full-service marina, among other top-tier amenities.

Royal Hideaway Corales Villas Launch in Tenerife

March 2025 will mark the grand opening of Royal Hideaway Corales Villas in Tenerife, Spain. As part of Preferred’s L.V.X. and Residence Collections, this property is the brainchild of Tenerife-born architect Leonardo Omar. Located on Costa Adeje, the villas feature 139 luxurious rooms and suites, a state-of-the-art wellness area, and two gourmet restaurants, offering guests a sophisticated and serene stay.

ÓROS Brings Elegance to Crete

In May, Crete will welcome ÓROS, a new addition to the L.V.X. Collection. Perched on the White Mountains, ÓROS offers breathtaking sea views and a variety of accommodations, including rooms, suites, and villas with private pools. The resort features four restaurants, three bars, an adults-only pool, a comprehensive spa and wellness center, a family pool, and a kids’ club, catering to both relaxation and family-friendly activities.

The Newman Opens in London’s Fitzrovia

Next summer, The Newman will debut in London’s vibrant Fitzrovia neighborhood as part of the Legend Collection. This design-forward hotel will offer 81 stylish rooms and suites, including a unique rooftop signature suite with a private terrace and wellness area. Amenities at The Newman include a contemporary brasserie, a chic cocktail bar, and a dedicated wellness floor, providing guests with a luxurious urban retreat.

Romègas Hotel Debuts in Valletta, Malta

Luxury travelers heading to Valletta, Malta, will soon have the opportunity to stay at the newly opened Romègas Hotel in June. Housed in a meticulously restored 500-year-old palazzo originally built for Mathurin Romègas, a Knight of Malta, the hotel features 23 elegantly appointed rooms and suites with traditional Maltese balconies. Additional highlights include a rooftop pool, a fine dining restaurant, and a stylish bar, all set within a historic and culturally rich environment.

Other Notable Openings

Preferred Hotels & Resorts has also recently welcomed several other luxury properties:

Dusit Thani Bangkok: Opened in September under the L.V.X. Collection.
Villa Dahlia, Stockholm: Launched in September as part of the Lifestyle Collection.
Pendry Natirar, New Jersey: Opened in October within the L.V.X. Collection.
Maison Albar – Le Victoria, Nice: Debuted in November under the L.V.X. Collection.
The Visions Resort & Spa, Florida: Set to open this December, joining the Lifestyle and Residences Collections.

Preferred Hotels & Resorts continues to solidify its position as a leader in the luxury hospitality industry by expanding its diverse and exclusive portfolio. With these new openings, the brand invites travelers to experience unique and exceptional stays across some of the world’s most sought-after destinations.

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