Qantas Frequent Flyer: the gold standard in airline loyalty programmes

Qantas Frequent Flyer, the loyalty programme of Qantas, has been heralded by many as the gold standard in airline loyalty programmes.

Talking about the drivers for those accolades, as well the resilience of the programme during the COVID-19 crisis, plus its revised outlook, Olivia Wirth, CEO of Qantas Frequent Flyer joined Peter Harbison, Chairman Emeritus of CAPA, and Evert de Boer, Managing Partner of On Point Loyalty at the most recent CAPA Live event (Dec-09-2020) in a dialogue on loyalty.