Rejuvenation, responsibility woo new brands’ guests

Burgeoning consumer interest in personal wellness and care for the planet drive four new hotel brands, featuring state-of-the-art spas, innovative architecture and minimal waste and energy use. “Holistic well-being is a lifestyle, not a trend,” says CEO Philippe Zuber of Kerzner International, creator of the SIRO (Strength, Inclusive, Reflection, Original) line set to debut in 2023.