RIU Releases 2025 Travel Advisor Handbook to Boost Sales
RIU Hotels & Resorts has unveiled its 2025 Travel Advisor Handbook, a comprehensive sales guide designed to help advisors maximize bookings across the company’s global all-inclusive portfolio. With properties across seven countries in the Americas, as well as Europe and Asia, the handbook transforms RIU product knowledge into actionable revenue opportunities.
At the center of the guide is a clear breakdown of RIU’s multi-tiered brand structure, enabling advisors to match clients with the right experience. Family-friendly RIU Hotels cater to multigenerational travelers, while RIU Palace properties deliver premium all-inclusive offerings with enhanced amenities and 24-hour dining. Adults-Only by RIU targets couples and friends seeking a sophisticated atmosphere, and the Elite Club tier provides an elevated luxury experience with premium rooms, exclusive spaces and upgraded spirits. This segmentation creates straightforward upsell pathways for every client type.
The handbook also equips advisors with practical sales tools. The RIU Partner Club rewards program offers points and benefits that never expire with an active account, encouraging long-term loyalty. The Brand Center portal provides updated imagery, hotel fact sheets and seasonal marketing copy—valuable assets for social media, newsletters and client proposals.
Product features detailed in the guide help advisors drive commissionable upgrades. Swim-up rooms across Mexico, the Caribbean and Costa Rica appeal to travelers who prioritize unique experiences. Friends & Family Rooms accommodate groups of up to eight adults plus children, and group incentives provide free stays for every sixth room booked and upgrades every tenth room. Extra perks, such as complimentary massages for group leaders and private cocktail hours, further enhance group value.
Recent enhancements emphasize RIU’s commitment to staying competitive. Upgrades include redesigned bathrooms, new mattresses, and in-room streaming capabilities. New dining concepts, such as the American Country restaurant and Candy ice cream parlor, offer fresh talking points for clients comparing all-inclusive brands.
The handbook also outlines practical considerations that influence bookings, including accessibility features like roll-in showers and beach access, as well as dietary accommodations for gluten-free, dairy-free and allergen-sensitive guests when notified in advance. Exchange privileges between select properties add flexibility for travelers wanting to experience multiple destinations.
For advisors navigating an increasingly competitive travel market, RIU’s 2025 handbook goes beyond property descriptions. It provides a strategic framework supported by loyalty incentives, marketing resources and product expertise designed to turn client interest into confirmed, profitable bookings.
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