Riviera Unveils $1,000 Gift Card Bonus for Advisors
Riviera Travel is celebrating Travel Advisor Appreciation Month with a fresh incentive designed to reward advisors who book its 2025 and 2026 river cruise departures. Beginning today, any travel advisor who confirms five new bookings—each secured by deposit or final payment—by June 30 will receive up to $1,000 in Amazon gift cards. The bonus starts at $50 for the first booking and climbs incrementally, and advisors who record more than five bookings will earn an extra $100 gift card for each additional cabin reserved. Group bookings count per cabin, making it easier for advisors organizing multi-cabin itineraries to maximize their rewards.
The booking window opens immediately and applies to any new Riviera Travel bookings for departures in 2025 or 2026. To qualify, cruises must be confirmed with deposit or final payment by midnight on June 30. Advisors looking to boost their earnings simply need to submit reservations through Riviera’s trade portal; the program applies retroactively to bookings made since the incentive period opened.
In tandem with the gift card promotion, Riviera Travel is rolling out three brand-new Grand Tour itineraries for 2026 that blend river cruising with immersive land tours, adding a week of exploration in iconic regions. The “Grand Tour of the Heart of Italy to Portugal’s Douro Valley” combines a classic Italian river cruise with a stay in Lisbon and port calls along Portugal’s famed wine region. The “Grand Tour of Italian Lakes, Swiss Mountains and Majestic Rhine Cruise” pairs Alpine vistas with a voyage down Europe’s greatest waterway. And the “Grand Tour of France: Provence, Paris & River Seine Cruise” delivers lavender fields, the City of Light and a romantic Seine itinerary.
Guests who secure any of these Grand Tour departures by May 31 can lock in savings of up to 40 percent off the package price. Each Grand Tour includes hand-picked, centrally located accommodations; guided excursions led by local experts; seamless transfers by plane, bus or train; and full onboard services. From boutique hotels in historic town centers to scenic coach rides through rolling vineyards, Riviera’s blend of river and land experiences promises a deeper connection to Europe’s culture and landscapes.
“For more than 40 years, Riviera Travel has crafted unforgettable journeys both on land and on the rivers, connecting travelers with the heart and soul of every destination,” says Stuart Milan, president of North America for Riviera Travel. “Riviera’s new Grand Tours represent the pinnacle of that expertise—offering American travelers the opportunity to dive deeper, discover more and experience Europe beyond the rivers, adding exclusive experiences to the thoughtful service, insight and authenticity they’ve come to expect from us.”
Advisors eager to take advantage of the promotion and early-booking discounts can visit Riviera Travel’s trade site for full program details, booking instructions and sample Grand Tour itineraries. With a compelling mix of cash-equivalent rewards and exclusive trip offerings, Riviera Travel’s May incentive program presents a unique opportunity for travel professionals to grow their river cruise sales and delight clients with once-in-a-lifetime journeys.
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