Royal Caribbean Joins Eurovision 2024 and 2025 as Official Cruise Line Sponsor

Royal Caribbean, a leading name in the cruise industry, has announced its sponsorship of the Eurovision Song Contest for 2024 and 2025. This event, renowned as the world’s largest live music event, will now be associated with Royal Caribbean for two consecutive years, highlighting a significant collaboration in the entertainment and travel sectors.

Under this sponsorship, Royal Caribbean is set to elevate the Eurovision experience with a series of unique moments and experiences. This includes extensive brand exposure during the event, promotional activities in the host cities, and various other interactive engagements. This partnership was officially announced on Thursday, signaling a new chapter in Royal Caribbean’s marketing and promotional strategies.

The 2024 Eurovision Song Contest is scheduled to take place in May in Malmö, Sweden. This highly anticipated event will be broadcast in the 37 participating countries and will also be available for global audiences through online streaming. The timing of this event coincides perfectly with the commencement of Royal Caribbean’s European cruising season, which includes voyages from eight cities across the continent on six of its ships.

Ben Bouldin, Royal Caribbean’s Vice President of Europe, Middle East, and Africa, expressed enthusiasm about the partnership. He described it as the “ultimate partnership,” bringing together two globally recognized brands known for creating unforgettable experiences for millions worldwide.

The Eurovision Song Contest is celebrated for its showcase of musical talent, where artists from around the world perform original songs. The competition, consisting of two semi-finals and a grand final, culminates in a voting process involving both viewers and judges to select the winning song.

This sponsorship represents a strategic alignment for Royal Caribbean, connecting its brand with a culturally significant and widely celebrated international event. It underscores the cruise line’s commitment to delivering unique and memorable experiences, both at sea and through global entertainment platforms like Eurovision.