Royal Caribbean Joins Forces with Inter Miami CF as Official Jersey Sponsor for 2024 Season
Royal Caribbean International is setting sail into the world of professional soccer by becoming the Official Jersey Partner of Inter Miami CF, marking a new chapter in the Club’s journey starting from the 2024 campaign. This partnership, which solidifies Royal Caribbean’s role as Inter Miami’s Main Partner and Official Vacation Partner, was celebrated in grand style aboard the newly anticipated Icon of the Seas cruise ship.
The collaboration was unveiled at a special event featuring the Club’s away kit, La Noche, adorned with Royal Caribbean’s striking crown and anchor logo. The event was hosted by four-time Emmy award-winning Mario Lopez and attended by executives from both Royal Caribbean and Inter Miami, along with players, staff, and fans. Fans can now purchase the La Noche jersey starting tonight at 9 p.m. EST on MLSStore.com, and it will also be available on Icon in February.
Jason Liberty, President and CEO of Royal Caribbean Group, emphasized the shared values of dreaming and determination between the two South Florida-based organizations, expressing excitement for the future collaborations that will benefit both industries, fans worldwide, and local communities.
Xavier Asensi, Inter Miami CF’s Chief Business Officer, remarked on the significance of this authentic partnership, highlighting the deep commitment both entities have to their community. He expressed enthusiasm for seeing players donning the Royal Caribbean logo on their iconic jerseys, symbolizing a united front in front of fans locally and globally.
This partnership, first announced in August 2023, is a multiyear commitment that extends beyond the jerseys. It encompasses in-match content, fan zone activations, digital and social platforms, and will soon include community initiatives and experiences on Royal Caribbean ships. More details about the partnership will be announced later.
In a parallel celebration, Royal Caribbean also introduced its newest vacation, Icon, named by world-renowned soccer player Lionel Messi, TIME’s 2023 Athlete of the Year. The ship, a unique blend of various vacation experiences, debuted with record-setting features, including waterslides, pools, family neighborhoods, dining, and entertainment options, promising unforgettable adventures for families and vacationers.
For more information on the Icon and its offerings, vacationers are encouraged to visit Royal Caribbean’s website. This partnership between Royal Caribbean and Inter Miami CF is a testament to the synergies between travel and sports, bringing together two giants in their respective fields for an exciting collaboration that will resonate with fans and travelers alike.