Sabre Hospitality Expands Partnership with Outrigger

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Sabre Hospitality, a division of Sabre Corporation—a leading provider of software and technology for the global travel sector—has announced a significant expansion of its partnership with OUTRIGGER Resorts & Hotels. This renowned luxury resort chain is adopting Sabre’s advanced SynXis Retailing solution across its entire portfolio, further solidifying its commitment to personalized guest services and optimized revenue growth.

Following a successful pilot program at two of its properties, OUTRIGGER Resorts & Hotels has decided to implement the innovative SynXis Retailing platform at its remaining 12 resorts. This strategic move makes OUTRIGGER the first Sabre customer to transition from the standard dynamic packaging functionality of the SynXis Booking Engine to the more advanced capabilities offered by SynXis Retailing. The enhanced platform enables OUTRIGGER to strengthen its merchandising efforts and reinforce its position as an industry leader in hospitality innovation.

“We’re thrilled to deepen our collaboration with OUTRIGGER Resorts & Hotels as they expand their adoption of SynXis Retailing,” said Frank Trampert, SVP and Global Managing Director of Community Sales at Sabre Hospitality. “This partnership highlights the power of our retailing solutions to transform guest engagement, drive total revenue generated per room, and empower hoteliers to deliver dynamic, tailored experiences across the entire guest journey. Outrigger’s decision demonstrates their dedication to staying ahead in the competitive luxury hospitality market.”

The SynXis Retailing platform provides OUTRIGGER with powerful tools to enhance the booking experience and offer customized packages and services to their guests. By leveraging these retailing tools, OUTRIGGER ensures that guests have access to personalized offers, whether they are booking a room, adding services, or customizing bespoke vacation experiences. This level of personalization not only improves guest satisfaction but also increases the likelihood of repeat bookings and higher overall revenue.

Hoteliers using the SynXis Retailing platform have reported significant benefits, including up to a threefold increase in revenue, enhanced customer satisfaction, and a more efficient booking process. These advantages underscore the effectiveness of Sabre’s solutions in driving business success within the hospitality industry.

“We are excited to upgrade to SynXis Retailing to deliver exceptional guest experiences that go beyond just a room stay,” said Josh Haddadi, Senior Digital Solutions Manager at OUTRIGGER Hospitality Group. “The platform is user-friendly and integrates seamlessly into our existing booking process, allowing us to offer a wide range of options to our guests, including the ability to customize their dream vacation.”

With 38 properties located in iconic beachfront destinations across Hawaii, the Asia-Pacific region, and the Indian Ocean, OUTRIGGER Resorts & Hotels has been a valued Sabre client since 2017. This expanded partnership reflects Sabre Hospitality’s mission to equip the travel industry with cutting-edge retailing solutions that drive growth and enhance guest experiences.

As OUTRIGGER continues to expand its use of SynXis Retailing, the partnership is expected to yield even greater efficiencies and revenue opportunities. The collaboration not only enhances OUTRIGGER’s ability to meet the evolving demands of today’s travelers but also sets a new standard for luxury resort management in the competitive hospitality market.

Sabre Hospitality’s expanded partnership with OUTRIGGER Resorts & Hotels marks a significant milestone in the adoption of advanced retailing solutions within the luxury hospitality sector. By implementing SynXis Retailing across its entire portfolio, OUTRIGGER is poised to deliver even more personalized and memorable experiences for its guests, while simultaneously driving substantial revenue growth and operational efficiency.

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