San Remo: Italy’s Affordable Riviera Escape

After landing in Nice, most travelers head straight to the famous towns of the French Riviera, but just across the border lies San Remo, an Italian coastal gem that feels worlds apart. During my five-day visit, I heard English only a handful of times, proof that this destination is still under the radar for American tourists.

About an hour’s drive from Nice on the Ligurian coast, San Remo offers a relaxed, authentic atmosphere far removed from the €200 beach chairs and selfie-driven crowds of St. Tropez. Here you’ll find fishing villages, tranquil botanical gardens, and exceptional local cuisine at prices that won’t drain your budget.

Luxury also comes without the pretension. The historic Royal Grand Hotel San Remo, with its mid-century pool designed by architect Gio Ponti, and the Grand Hotel Del Mare in nearby Bordighera, boasting private beaches and lush gardens, deliver upscale stays with a local touch. This is truly the “other Riviera.”

San Remo is lively year-round, hosting the renowned San Remo Music Festival in February and the colorful Corso Fiorito in March. Shoppers can explore The Mall San Remo, an open-air luxury outlet overlooking the sea that features curated, discounted pieces from brands like Gucci, Etro, and Dolce & Gabbana. The complimentary concierge arranges boat trips, olive oil tastings, and golf outings, making it more of a leisure complex than a mall.

With its clear-water beaches, authentic Italian ambiance, and unmatched value, San Remo proves you don’t need the French Riviera to experience Riviera magic.

Sources: AirGuide Business airguide.info, bing.com