Scenic Group Launches Friends & Family Sale
Scenic Group is offering travelers a new way to save on 2025 and 2026 sailings with its cross-brand Friends & Family Sale, running through May 11. The promotion applies to more than 200 river and ocean cruises across Scenic Luxury Cruises & Tours and Emerald Cruises. Guests booking from the U.S. and Latin America can secure discounted rates on immersive voyages worldwide by using the code FNFSALE. Reservations may be made directly with Scenic or through any preferred travel advisor.
The Friends & Family Sale brings substantial savings on a diverse range of itineraries. River cruises on Europe’s iconic waterways and ocean sailings to remote destinations are both included among the 2025 and 2026 departures. Travelers who book one of the select sale itineraries by the May 11 deadline will enjoy immediate discounts on cruise fares, with onboard accommodations, fine dining and immersive shore excursions all covered under Scenic’s all-inclusive model.
Beyond the primary sale, Scenic Group is extending extra value to guests who apply the promo code to cruises not already featured in the Friends & Family Sale. Those who use FNFSALE to reserve any non-sale itinerary of eight days or longer will receive a $150 per-person savings on Emerald Cruises’ river voyages and a $250 per-person credit on Scenic Luxury Cruises & Tours’ journeys. This bonus offer ensures that nearly every sailing booked before May 11 benefits from reduced costs.
Participating departures span a wide array of themes and regions. Wine enthusiasts can choose Bordeaux river cruises that meander through France’s celebrated vineyards, while festive travelers can opt for Christmas market cruises along the Danube. Spring travelers will delight in tulip-season sailings along Dutch and Belgian waterways, and adventure seekers can explore remote coastlines aboard Discovery Yacht sailings. Other itineraries include highlights of Asia, Africa and the Americas, showcasing Scenic Group’s global footprint.
Ken Muskat, President of Scenic Group USA/LATAM, emphasizes the sale’s role in welcoming new travelers to luxury cruising. “This is an opportunity to welcome more travelers into our Scenic Group family,” Muskat says. “We’re proud to introduce new guests to a style of cruising that’s immersive, intimate and genuinely rewarding. For those who may not have considered river or yacht journeys before, this is a chance to discover something different. And in our experience, once travelers feel the space, service and destination depth that Scenic and Emerald Cruises deliver, they won’t want to travel any other way.”
Scenic Group’s Friends & Family Sale underscores the company’s commitment to offering exceptional value while maintaining its hallmark standards of service. Every itinerary delivers inclusive amenities, from gourmet cuisine and open bars to behind-the-scenes shore experiences led by local experts. Whether sailing through Europe’s historic capitals, exploring isolated coastal enclaves or indulging in fine wines at scenic châteaux, guests can expect seamless travel paired with immersive cultural insights.
To take advantage of the Friends & Family Sale, travelers should contact Scenic Group directly or reach out to their trusted travel advisor before May 11. By booking early, guests secure substantial savings, complimentary onboard credits and the chance to experience once-in-a-lifetime river and ocean voyages on some of the world’s most elegant ships. With more than 200 eligible departures, Scenic Group’s promotion invites both new and seasoned cruisers to explore the world in unparalleled luxury.
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