Scenic Luxury Cruises & Tours and Emerald Cruises Experience Unprecedented Booking Surge in January
Scenic Luxury Cruises & Tours and Emerald Cruises have kicked off the year with an extraordinary achievement, setting a new record for the number of bookings in January. Surpassing their previous record from January 2020 by an impressive 67 percent, the cruise lines have seen a significant surge in interest for voyages, particularly for the years 2024 and 2025. This remarkable milestone underscores the growing trend towards luxury and scenic cruising, highlighting the unique and exceptional experiences offered by these two renowned brands.
Ken Muskat, the managing director of Scenic Group USA, which encompasses both cruise lines, attributed this success to the unparalleled offerings across their fleets. “The exceptional January bookings are a testament to the unparalleled experiences we offer across our fleet,” Muskat commented. He further emphasized that this achievement is a reflection of the hard work and dedication of their team, as well as the increasing confidence and desire for travel among their guests. Muskat’s statement not only celebrates the current success but also anticipates a promising wave season ahead, indicating a strong year for the cruising industry.
Highlighting the diverse appeal of their itineraries, Scenic Luxury Cruises & Tours noted that their “Rhine Highlights” river cruise emerged as the top choice for January bookings, offering guests the chance to explore the majestic Rhine River’s scenic beauty. Meanwhile, the Scenic Eclipse’s expedition to the Arctic stood out as the most popular ocean cruise itinerary, showcasing the demand for adventurous and unique travel experiences.
Emerald Cruises also reported significant interest in their offerings, with the “Danube Delights” itinerary through Central Europe leading as the most booked river cruise for the month. Additionally, Caribbean cruises aboard the line’s fleet of luxury ocean yachts were highly sought after, further demonstrating the varied interests of today’s travelers.
The record-breaking start to the year for Scenic Luxury Cruises & Tours and Emerald Cruises is indicative of a broader trend within the cruise industry, with other companies like Royal Caribbean Group, Cunard, and Princess Cruises also celebrating successes in January. This surge in bookings signals a robust recovery and a bright future for the cruise sector, as more travelers seek out the unique, luxurious, and scenic experiences that cruising offers. With an array of destinations and itineraries that cater to diverse tastes and preferences, Scenic Luxury Cruises & Tours and Emerald Cruises are well-positioned to meet the growing demand for memorable and high-quality cruise vacations.