SeaDream Yacht Club Welcomes Kari Tarnowski as New Vice President of Marketing
SeaDream Yacht Club, renowned for its boutique luxury cruising experiences, has announced the appointment of Kari Tarnowski as Vice President of Marketing. In her new role, Tarnowski will spearhead the global marketing initiatives for SeaDream, encompassing digital marketing, advertising, brand positioning, and the development and execution of the company’s global marketing strategy.
Andreas Brynestad, a key figure at SeaDream, expressed his enthusiasm for Tarnowski’s appointment, highlighting her rich background and successful track record in the luxury cruise and travel industry as pivotal attributes that make her an ideal candidate for driving the SeaDream brand forward. “We’re thrilled to welcome Kari to the SeaDream Family. Her extensive background…makes her a perfect fit for our team and the SeaDream brand,” Brynestad stated.
Tarnowski brings over three decades of experience in the cruise and travel sector, with a notable career spanning senior marketing positions at prestigious companies such as Crystal Cruises, Regent Seven Seas Cruises, and Silversea. Her involvement in the early days of Hotels.com in 2002 further accentuates her innovative marketing prowess and deep industry insights.
Reflecting on her new position, Tarnowski shared her excitement and personal connection to the cruising world, particularly the unique allure of small-ship yachting experiences that SeaDream Yacht Club offers. “I am truly excited to join a one-of-a-kind company like SeaDream…Nothing can match the unique experience like that,” she remarked, signaling her commitment to enhancing the brand’s appeal and reaching new heights in luxury yachting.
A Vanderbilt University alumna, Tarnowski is based in South Florida, where she resides with her two sons. She is set to commence her role at SeaDream on February 12, reporting directly to Andreas Brynestad.
Her appointment comes amidst a wave of strategic hires at SeaDream Yacht Club, including Bob Becker as Vice President-Guest Development, Mark Schmitt as Sales Director-UK and Ireland, and Rune Thomas Ege as Senior Vice President of Communications. These additions underline SeaDream’s ambitious growth trajectory and its dedication to establishing a team of industry veterans poised to redefine luxury cruising standards. Brynestad’s statement, “Welcoming Kari to SeaDream Yacht Club is a testament to our dedication to assembling a team of industry experts,” reaffirms the company’s strategic direction and vision for the future.