Sheraton Launches ‘Goodnight Moon’-Inspired Global Campaign

Sheraton Hotels & Resorts has unveiled a new global ad campaign inspired by the beloved children’s classic Goodnight Moon, blending the warmth of home with the spirit of travel. The campaign, titled Goodnight Room, celebrates the comforting, human moments that make travel meaningful.

Launching November 3 across television, social media, streaming platforms, and in-flight entertainment, the campaign was developed in collaboration with the estates of author Margaret Wise Brown and illustrator Clement Hurd, alongside HarperCollins Children’s Books.

“Goodnight Moon is a story many of us grew up with and now share with our own children,” said Peggy Roe, Executive Vice President and Chief Customer Officer for Marriott International. “Reimagining it through Sheraton’s lens felt deeply personal because both are about familiarity and comfort.”

As part of the campaign, Sheraton is introducing the Goodnight Moon Suite at the recently renovated Sheraton Boston Hotel, following a USD 100 million refurbishment. The whimsical suite features green walls, a red carpet, a glowing LED fireplace, and a working dollhouse—all inspired by the book’s illustrations. Marriott Bonvoy members can bid for a two-night stay from December 26–28, which includes themed experiences.

Sheraton is also partnering with UNICEF and Children’s Miracle Network Hospitals to support children and families worldwide. From November 3 through December 31, 2025, members can donate Marriott Bonvoy points with a 2x Marriott match, up to 3.75 million points.

“The Goodnight Room film honors nostalgia while capturing the essence of modern travel—from moments between meetings to phone calls home,” Roe added. “It’s a heartfelt reflection of what Sheraton stands for today: a global gathering place where warmth, belonging, and community always have a seat.”

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