Singapore Airlines Extends F1 Sponsorship
Singapore Airlines has renewed its title sponsorship of the Formula 1 Singapore Grand Prix for another four years, marking a significant milestone in its longstanding partnership with the sport. The extended deal, which will run from the upcoming race in October 2025 through the 2028 edition, reinforces Singapore Airlines’ commitment to supporting world-class sporting events and highlights the carrier’s role in showcasing Singapore’s status as a global hub for business and tourism.
Since 2014, Singapore Airlines has proudly served as the main sponsor of the Formula 1 Singapore Grand Prix. Over nearly a decade of collaboration, the partnership has elevated the profile of the race and reinforced Singapore’s reputation on the international stage. The Marina Bay Street Circuit, known for its breathtaking nighttime visuals, iconic skyline, and challenging track layout, has consistently attracted fans and global attention. Now, with the sponsorship extension in place, the event is poised to reach even greater heights in the years to come.
The Singapore Grand Prix, held annually at the Marina Bay Street Circuit, is much more than just a race. It has become a symbol of Singapore’s transformation into a dynamic and forward-thinking metropolis. The event draws crowds from around the world, transforming the city into a vibrant hub of international activity during the race weekend. Business meetings, corporate events, and leisure activities are all woven into the fabric of the Grand Prix, making it an integral part of Singapore’s broader strategy to strengthen its tourism and economic influence globally.
“The Singapore Grand Prix is an important event in Singapore’s sporting and tourism calendar. It has become iconic not just for showcasing our beautiful skyline, but also for highlighting Singapore’s position as a key global hub,” stated Mr. Lee Lik Hsin, Chief Commercial Officer of Singapore Airlines. He emphasized that the contract extension underscores the airline’s long-standing commitment to the development of sports and tourism in Singapore. For Singapore Airlines, the partnership is a natural extension of its brand, which is built on excellence, innovation, and a commitment to delivering world-class services both in the air and on the ground.
The renewed sponsorship deal also benefits Formula 1 as a whole. Emily Prazer, Chief Commercial Officer of Formula 1, expressed her delight at the continued collaboration. “We are delighted that Singapore Airlines will continue as the Title Sponsor of the FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX,” said Prazer. She added that Singapore’s Grand Prix is one of the most revered events on the F1 calendar, and the continued support from partners like Singapore Airlines is critical in maintaining and elevating the quality and prestige of the event.
As preparations continue for the next edition of the race, scheduled from October 3 to 5, 2025, excitement is building among motorsports fans and industry observers alike. The sponsorship renewal not only promises more thrilling racing action but also signals a sustained commitment from Singapore Airlines to facilitate premium global events. This ongoing partnership will likely lead to innovative activations, enhanced fan experiences, and expanded promotional opportunities that benefit both the sporting world and the broader tourism sector of Singapore.
With a proven track record of success and an unwavering commitment to excellence, Singapore Airlines is set to continue playing a pivotal role in ensuring that the Singapore Grand Prix remains one of the crown jewels of the international Formula 1 calendar.
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