Singapore Airlines’ new regional cabin product on its 787 jets
Singapore Airlines unveiled the results of its US$350 million investment in new regional cabin products on 20 Boeing 787-10s in April 2018. The new aircraft are configured with 337 seats in two classes, featuring 36 business class seats and 301 economy class seats.
Manufactured by Stelia Aerospace, the new regional business class seats are arranged in a forward-facing 1-2-1 staggered configuration to provide every customer direct aisle access, and can recline directly into a 76-inch fully flat bed.
Each seat measures up to 26 inches in width with retractable armrests that can be raised and lowered. Whether travelling alone or with a partner, adjustable dividers at the centre seats provide for a customised level of privacy to suit individual preferences.
A personal 18-inch full high-definition touchscreen monitor, powered by Panasonic’s latest eX3 system is offered, while there is also ample stowage space for personal items, a business panel with in-seat power supply and USB ports, and integrated reading light unit with adjustable lighting intensity.
Arranged in a 3-3-3 configuration, each of the 301 economy class seats, designed and built by Recaro, has an ergonomically designed contour backrest that provides greater comfort, with a six-way adjustable headrest with foldable wings to provide more neck support.
Economy class customers can enjoy a personal 11.6-inch full high-definition touchscreen monitor. Other features include personal storage space for small personal items, a coat hook, USB port and in-seat power supply.
All passengers on the new 787-10s will also have greater control over their in-flight entertainment (IFE) experience through myKrisWorld, allowing for world-first IFE personalisation. Features of myKrisWorld include content recommendations based on customer preferences and viewing history, and KrisFlyer members being able to bookmark and resume content, as well as customise and save preferences for subsequent flights.
SIA is also the first airline in the world to offer a series of games from Toca Boca and Sago Mini on KrisWorld. Initially available on the 787-10s, this popular entertainment option will progressively be made available on other aircraft types in the airline’s fleet.
The new 787-10s will also be equipped with in-flight Wi-Fi supported by Panasonic’s Global Communication Services and GSM phone services provided by Panasonic’s wholly owned subsidiary Aeromobile.
“The introduction of the new cabin products on our Boeing 787-10 fleet reinforces our unwavering commitment to product leadership, one of the key pillars of our brand promise,” said SIA CEO Goh Choon Phong.
“The new products were the result of a series of consultations with customers, and from working closely with our seat designers and manufacturers. We are confident that the new regional cabin products, with full-flat beds in business class and the many new features in economy class, will offer our customers a more comfortable in-flight experience even on the shortest flights.”