Sonesta Unveils New Costa Sur Resort in Puerto Vallarta, Expanding Its Mexican Portfolio

Sonesta International Hotels Corporation proudly marks its expansion into Mexico with the opening of Costa Sur Resort, Classico Collection by Sonesta. This luxurious 206-room resort is strategically positioned on a private beach facing the majestic Pacific Ocean in Banderas Bay, just south of Puerto Vallarta, Jalisco. Guests will enjoy exclusive beach access, a protected lagoon, and proximity to local cultural attractions such as The Malecón boardwalk, The Church of Our Lady of Guadalupe, Zona Romántica (Old Vallarta), and Rio Cuale Island.

Keith Pierce, Sonesta’s Executive Vice President and President of Franchise & Development, emphasized the significance of the resort’s launch, stating, “The Costa Sur Resort epitomizes Sonesta’s global expansion, marking our first venture in Mexico. As the second Classico property, a soft brand initiated in 2023, this resort highlights our focus on growth in Latin America and offers a new exotic locale for our Sonesta Travel Pass members to explore.”

The Costa Sur Resort belongs to Sonesta’s Classico Collection, which targets the upper-upscale market segment, merging local charm with universal appeal. Each Classico property is designed to reflect the unique spirit of its location, featuring authentic local cuisine, traditional hospitality, and elegantly designed interiors, creating a distinctive and welcoming atmosphere for guests.

Additionally, visitors at the Costa Sur Resort can earn or redeem points through the Sonesta Travel Pass loyalty program, recognized for its exceptional benefits and rewards. This new opening not only broadens Sonesta’s presence in Latin America but also enhances the travel experiences available to its loyalty program members.