Southwest launches “acts of kindness” challenge

Southwest Airlines is challenging its employees and customers to carry out one million acts of kindness this year in celebration of the airline’s 50th anniversary, starting by signing a pledge to help others in 2021. “We are the airline with heart, founded on the Golden Rule – treating others as you would like to be treated – so celebrating our 50th Anniversary year with a kindness challenge is fitting,” said Chief Communications Officer Linda Rutherford. “Our Employees live out the Golden Rule each day through their interactions with each other, our customers, and in our communities.”