Southwest starts loyalty program for businesses

Southwest Airlines has launched Rapid Rewards Business, a loyalty program that allows companies to earn points based on employees’ business travel in addition to those banked by frequent flyers in their own accounts. “We’re thrilled to bring our award-winning Rapid Rewards program to businesses who fly frequently, rewarding both road warriors and their companies who rely on Southwest to connect them to the people and places that are important to their business,” said Silke Koehneke, senior director of sales for Southwest Business.