Study finds robot staff clicking with hotel guests

Robot service has been a hit with hotel guests, according to a survey of nearly 10,000 patron reviews by Durham University in England. “Previous opinion has been that customers felt uneasiness and discomfort when being served by robots; however this research suggests that customers actually, on the whole, have more positive interactions with robots and enjoy the experience of being served by one,” says marketing professor Zhibin Lin, who led the project.