Sun PhuQuoc Airways Set to Launch in Late 2025
Vietnam’s Sun Group is set to enter the country’s fast-growing aviation market with the debut of Sun PhuQuoc Airways, a leisure-focused airline aimed at boosting tourism to Phu Quoc Island. Approved by Prime Minister Pham Minh Chinh on May 20, the new carrier is preparing for a launch in late 2025 and expects to expand its fleet to 31 aircraft by 2030. The airline will operate a hub-and-spoke network and will be tightly integrated with Sun Group’s extensive hospitality and resort ecosystem on the island, offering travelers seamless access to accommodations and experiences.
Positioned as a premium leisure carrier, Sun PhuQuoc Airways will differentiate itself from budget competitors like VietJet and Bamboo Airways by focusing on “experiential” air travel. Marketed as a “resort in the sky,” the airline will feature aircraft interiors and services themed around Phu Quoc’s tropical lifestyle, blending air travel with the comfort and ambiance of a beachside resort. This approach aims to redefine the journey for international and domestic passengers alike, aligning with Phu Quoc’s visa exemption policy to further attract foreign visitors.
Phu Quoc Airport is currently served by 18 airlines and connects to 11 domestic and 20 international destinations, including Seoul, Hong Kong and Kuala Lumpur. VietJet leads in market share at the airport with nearly 873,000 departure seats this summer, accounting for 46.6% of outbound capacity. Despite this competition, Sun PhuQuoc Airways plans to distinguish itself by offering bundled vacation packages that combine flights, hotel stays and access to local attractions, creating a comprehensive travel product.
The launch comes amid a broader aviation boom in Vietnam. According to OAG data, the country’s total airline seat capacity for summer 2025 has reached 43.8 million, reflecting a 16% year-on-year increase. VietJet remains the market leader with 38% share, followed by Vietnam Airlines at 34%. Bamboo Airways, which underwent restructuring in 2023, now holds a reduced 3% share. Sun PhuQuoc Airways enters this expanding market at a strategic moment, with growth in both domestic travel and international tourism expected to continue.
Sun Group already operates Sun Air, a private jet service catering to high-net-worth individuals. With Sun PhuQuoc Airways, the group is broadening its reach to the mass leisure market, seeking to provide high-quality, curated travel experiences for a wider audience. The airline’s experiential model is designed to complement Vietnam’s tourism ambitions and provide a competitive edge through integrated offerings and upscale service.
Vietnam’s aviation industry plays a significant role in the national economy, supporting 2.5 million jobs and contributing $17.5 billion, or nearly 6% of the country’s GDP, according to the International Air Transport Association. With the arrival of Sun PhuQuoc Airways, the sector is poised to further diversify and capture new opportunities in luxury and leisure air travel.
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