Consider Black subcultures in multicultural marketing
Mario Carrasco, co-founder of ThinkNow, looks at how marketers sometimes lump all Black consumers into one demographic group, ignoring language,… Read More »
Skittles campaign spotlights LGBTQ+ history
Skittles has rolled out the “Recolor the Rainbow” campaign for Pride Month with partially colorized photos that highlight milestones in… Read More »
Quaker Oats begins Aunt Jemima rebranding transition
Quaker Oats has begun replacing the Aunt Jemima line of breakfast products with the Pearl Milling Company brand after promising… Read More »
What to say to employees that builds trust
Saying thank you, apologizing when you’re wrong, clearly defining success and asking your team how you can lead them better… Read More »
Why leadership is not one-size-fits-all
Leadership is a series of context-specific skills for succeeding in one-on-one situations, with teams or in broader contexts, writes Susan… Read More »
Lessons from Amazon that can help your team
Amazon operates on CEO Jeff Bezos’ principles of accepting failure, constantly innovating, making “high quality” decisions early in the day,… Read More »
6 things you shouldn’t do in a tough conversation
Tense conversations aren’t easy to manage, but you’ll probably make it worse if you attack people’s character, order them to… Read More »
Learning cultures do better with diversity, study says
The flexibility of learning-oriented cultures can help companies manage the complex journey toward diversity, equity and inclusion, write researchers J…. Read More »